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SEO. It’s a term that is often used but few know what it really is. Have you ever asked yourself What Is SEO? SEO stands for search engine optimization, which is the process of making a website rank better in search engines. Typically, businesses outsource their search engine optimization (SEO) work to a specialized SEO company because SEO requires an extremely high level of specialized knowledge.

In order to get a website rank, a search engine marketing firm will optimize farious aspects of your website, including your title information, meta information, site maps, keywords, and various other aspects of your website. They will also engage in a link building campaign, which means they will submit your website to various other websites to get a link back to your site.

A link is one of the most important parts of search engine marketing because it is considered a “vote” for your website. What that means is that when search engines decide how to rank websites, they typically rank the websites with the most “votes” or links highest.